Haier Thermocool HDY-D60 Dryer Washing (100006721)

Haier Thermocool has launched have developed a range of intelligent washing machines in response to Nigerian consumer demand. 

In line with its continued commitment to deliver added value to consumers, Haier Thermocool embarked on researching the everyday realities and challenges of Nigeria family life. Harsh weather and environmental conditions made it imperative for the Nigerian consumer to soak clothes for hours or sometimes days before washing and therefore making it an integral part of a process that was deemed most effective only when executed with their hands. Seasonal weather conditions (This results in different drying times for clothes), inconsistent water and electric supply are other key barriers that kept potential consumers from switching to washing machines.